This presentation will introduce the newly approved ANSI/SEIA 401-2025 standard, focusing on its core principles for consumer protection in the solar and energy storage industries. We will delve into how this American National Standard establishes best practices for sales, contracting, installation, and post-installation service. For Florida, this standard offers a crucial framework to enhance consumer confidence, mitigate potential issues arising from rapid market growth and evolving policies, and ensure transparent and ethical business conduct across the state's dynamic energy landscape.